Lauded for its innovative and edgy spirit, Borba Margo is one of London’s most coveted accessory players. Scan caught up with Jessika Göransson and Anderson Borba DaSilva to get the low-down on the label and the duo behind it.
By Bronte Blomhoj
When most people think of the Scandinavian seasons, they either think of the bitter cold and round the clock dark winter days – or the vibrantly colourful summer season with its rolling green hills and sparkling silvery lakes (although, some, admittedly, think only of blonde women, Ace of Base and meatballs, but these [...]
Spend more than a couple of days in Sweden and you soon learn that the small tobacco-filled teabag, or worse, loose snus, is shoved under the upper lip while the snuser ruminates. This can lead to confusion: Sitting opposite a Swede in a pub, you are never quite sure if they are orthodontically challenged or if brown teeth and the protruding muzzle are down to a snus habit. It’s only when they excuse themselves (or not) to spit tobacco onto the floor that you can be certain.
Scandinavian brands H&M and IKEA have been placed first and third respectively on global brand agency Interbrand's most recent list of the Best European Brands. They and many other Scandinavian brands are clearly getting something right. But what is the secret behind creating such remarkably strong brands? Scan Magazine had a chat with Graham Hales, Managing Director at Interbrand London, to explore the reason behind this success.
“Many people exchange their money outside the UK because it is more expensive to do it here. We want to change that and thus aim for both the UK market and the tourist market. Many people also exchange in the airport before travelling, but they can save 10-15 per cent if they exchange with us instead, so everybody gains if they exchange at FOREX, before they leave,” he says.
The image of the land of the little red wooden houses, clear lakes and midsummer fishing trips is an idyllic one. Sitting in the green field on a summer’s day, enjoying fresh air and a picnic of Swedish everyday delicacies such as fresh crayfish, prawns and a sprig of dill is a blissful and welcome event. Ah, the land of the healthy people who eat all that healthy food. Or so you thought.