This year Helsinki has been celebrating its role as World Design Capital 2012. Amongst the five designers chosen to represent Finnish fashion at an exhibition called “Boutique” at the Amos Anderson Art Museum is the capital’s hottest rising star Samu-Jussi Koski.
Paola Ivana Suhonen is just 35 years old but already a well-established designer in the international fashion arena. Her brand IVANAHelsinki is an exclusive Finnish design brand and the hottest representative of "Fennofolk" on the new Scandinavian design scene. The designer’s secret to success lies in her love for what she does.
Fashion? Denmark? Really? Yes, really. And people like me, and possibly you, who thought that fashion and Denmark was a contradiction in terms are possibly not very fashionable themselves. Because Sofie and her international team have assembled an elite corps of exclusive Danish fashion brands, and put them onto a sexy new website, which went live in March. It operates within Scandinavia of course, but is also bringing Danish fashion to the UK and beyond.