Scan Magazine

By Nia Kajastie | Photo: Sola Swedish Kitchens

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On 9-10 October 2010, London will be Scandified with a little bit of help from Scan Magazine and a whole barrage of excellent Nordic design brands. All your needs will be covered, as the exhibitors at The Scandinavia Show will delight you with interior design classics as well as contemporary creations that represent the innovative spirit and unique character of the Scandinavians.

The Scandinavia Show creates an excellent opportunity for design lovers to get acquainted with the Nordic way of life and all the amazing brands Norway, Finland, Sweden, Denmark and Iceland have to offer. Scandinavian designers have always been inspired by everyday life and the shapes and patterns found in Nordic nature. Accordingly, the mix between minimalism, functionality, stream-lined contours, quality materials and quirky details is what truly sets Scandinavian design apart from the rest. There is beauty in simplicity, and the Scandies have known this for a long time. So whether you are already a fan or a completely new recruit to the cause of Scandinavian design, you will find it a definite treat to see all of these excellent brands together under one roof.

Stylishly Scandinavian Brands

The exhibitors include designers, retail outlets and online stores that offer furniture and home accessories (BoConcept, Getama, Danish Homestore, Skandium, Scandi Living, The Swedish Chair, Northlight Design, Flor Unikon & Nordic Design Forum), as well as kitchen solutions (Sola Swedish Kitchens), audio-visual solutions (Bang & Olufsen), jewellery (Gråsilver) and other famous staples of Scandinavian design (Volvo). It is an impressive blend of classic styles and modern influences, which might inspire you to bring some of these Scandinavian design ideas back home. Zoe Shields, Retail Account Manager of BoConcept, explains what we can expect from their part of the show: “We will be exhibiting our new collection to be launched in September 2010, as well as showing some of our classic design icons such as the Imola chair. On top of this we will have a selection of our stylish accessories, which we will be selling at special show prices.”

For lovers of all things Scandinavian

So you could be going home with a bag full of fantastic little finds and your head full of exciting ideas, as well as a feeling of true customer satisfaction. “I really look forward to selling directly to the public and showing them our lovely products, as we usually only sell online and do not get that customer contact,” says Linda Swarbrick, Founder of Scandi Living. “We will be bringing the Linum Christmas collection (soft furnishing and table linen), so that will be exciting too.” The whole event is about bringing lovers of all things Scandinavian together to enjoy their mutual interest as well as to get the chance to interact with Scandinavians who work in the fields of design, fashion, food and travel. Tiina Staddon, the founder and owner of Nordic Design Forum, will showcase some contemporary wooden home accessories and designer objects from Finland, and is excited about the prospects of the show: “I am looking forward to being part of the first Scandinavia Show, and I also look forward to meeting all the Scandinavia fans in London.”

Exclusive exhibitions

All of the exhibitors will be bringing with them some very exclusive pieces, so that the visitors can really appreciate the variety and elegance of Scandinavian design. Gråsilver will be showcasing some Scandinavian rare vintage jewellery from the 60s and 70s, whereas Getama is going to delight everyone with two Hans J. Wegner designs (Chair 501 and Sofa Series 34) that will be exhibited for the first time in London at The Scandinavia Show. Lara Quie, Director of Sola Swedish Kitchens, says: “We are looking forward to raising awareness of the availability of high-quality bespoke Swedish cabinet creations for kitchens, bedrooms and bathrooms here in the UK.” Owner of Northlight, Pamela Spurling, also emphasises this unique opportunity to see some exclusive designs: “We are looking forward to bringing some of the smaller, lesser known designers to the show as there are many talented young designers now in Scandinavia.”

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Scandinavian design exhibitors at the show include:
Bang & Olufsen: www.bang-olufsen.com
BoConcept: www.boconcept.co.uk
Danish Homestore: www.danish-homestore.com
95% Danish: www.95percentdanish.com
Ekornes: www.ekornes.co.uk
Flor Unikon: www.flor-unikon.com
Getama A/S: www.getama.dk
Gråsilver: www.grasilver.com
Skandium: www.skandium.com
Northlight Design: www.northlightdesign.co.uk
Scandi Living: www.scandiliving.com
Sola Swedish Kitchens: www.solakitchens.com
Volvo: www.volvocarslondon.co.uk
The Swedish Chair: www.theswedishchair.com

For more information on the show, please visit: www.scandinaviashow.co.uk