By Nia Kajastie | Photo: Courtesy of Jarlsberg
On the 9-10 October 2010, please listen to the grumbling in your tummy, and make your way to The Scandinavia Show at Olympia Conference Centre in Kensington, London, for a taste and a tipple of the best Scandinavian produce and brands out there. You will not be disappointed by the wide range of exhibitors, as there will be something for everyone, from Norwegian waffles for those with a real sweet tooth to Finnish vodka for the thirsty liquor connoisseur.
Scan Magazine is the proud organizer of The Scandinavia Show, a unique showcase of Nordic expertise in the fields of fashion, food, design and travel. There are numerous brands that are already flying the flag for Scandinavian workmanship and innovation, but this show will give another boost and a lot of media exposure for a whole new batch of exquisite exports, with some internationally renowned names sprinkled in between. You just cannot miss out on this opportunity to experience the best of the best that Denmark, Sweden, Norway, Finland and Iceland have to offer.
For the Foodies
Scandinavian food and drink is well-known for being fresh and fragrant, with a lot of natural ingredients and flavours. The influences are often drawn straight from nature, and the flavours also represent this ideal. For Nordic food newbies, the show should be an exciting experience, and for the ex-pats it should be like a piece of home transported right to your doorstep. Michael Boaler, Brand Manager for Finlandia Vodka, wants to promote this same concept: “Finlandia represents all that is pure about Finland – from our locally sourced ingredients to the nature from which we are born.”
Another very Scandinavian trait is the importance of healthy ingredients, which is very much interlinked with the natural origin of the produce. “With Scandinavian cuisine and the Nordic diet at the forefront of the British consumer’s mind, we look forward to seeing a range of visitors at the event, enthused by the exciting and healthy lifestyle of all our Northern European neighbours,” says Matt Levett, Marketing Executive of Norseland. “We will also have the chance to let visitors try our range of fantastic cheeses and get feedback.”
Promoting Brand Scandinavia
The specific foods and brands that Scandies really love are an integral part of Scandinavian identity and culture. There are some ‘Marmites’ among them, of course, such as salmiakki (salty liquorice) which is one of those ‘love it or hate it’ products. But most of the food is very accessible to everyone. Lynne Dickens, Marketing Consultant for Danish Food Direct, talks about the impact of their part of the exhibition: “We are bringing in some fantastic new products to launch at the show, many of which are extremely nutritious and equally delicious. Hopefully there will be plenty of visitors who have never tried it before and will become converts from that moment on, as well as Scandinavians who will be delighted to find so many home comforts available here in the UK.”
The different food exhibitors include Danish Food Direct, Danish Microbreweries, Finlandia Vodka, Norseland, The Norwegian Church in London, Scandinavian Kitchen and Totally Swedish, and they will be offering samples of Scandinavian food and drink, and the opportunity to buy more, if the fancy takes you. However, it is not all purely about product promotion, as The Scandinavia Show is also about bringing people together. Revd.Torbjørn Holt, Rector and Senior Chaplain of The Norwegian Church in London, also wants to set the right kind of atmosphere: “We will give a glimpse of life and hospitality at the Norwegian Church, inform about our work and give visitors a chance to try the world-famous Norwegian waffles.” So get ready to hear a mix of Nordic languages and smell the sweet scent of Scandinavian cooking right in the middle of London.
Scandinavian food & drink exhibitors at the show include:
Danish Food Direct: www.danishfooddirect.co.uk
Finlandia Vodka: www.finlandia.com
The Norwegian Church in London: www.sjomannskirken.no/london
Scandinavian Kitchen: www.scandikitchen.co.uk
Totally Swedish: www.totallyswedish.com
For more information on the show and to register, please visit: www.scandinaviashow.co.uk