Scan Magazine

By Cecilie Jacobsen | Photo: VisitDenmark

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The Best of Brand Scandinavia

– for you to see, test and buy

Scandinavia is going to be on everybody’s mind and lips in London later this year, when The Scandinavia Show hits the city. More than 100 exhibitors will showcase and sell the best brands that Scandinavia has to offer in fashion, food, design and culture at a two day show.

The Olympia Conference Centre is going to be busy on October 9 and 10, when thousands of visitors will experience a true cornucopia of Scandinavian brands, ranging from Swedish Volvo, to Danish Homestore, Interior Design Company “Skandium” and tourist boards Visit ­Denmark, Visit Finland, Innovation ­Norway, Visit Sweden and Visit Iceland.

Scan Magazine is organizing the grand show and it is the first of its kind in ­London. Thomas Winther, Executive ­Editor at Scan Magazine, explains: “It seems to be a natural development of things for us since we, at Scan Magazine, have a Scandinavian team which represents ­Denmark, Sweden, Finland and Norway and therefore have the best possible ­platform for promoting Scandinavia.” The Scandinavia show has received great backing from several partners. The Daily Telegraph – the official media partner – is running a national media campaign to promote the show, which is the biggest of its kind.

While it will be possible to taste Scandinavian food and see design classics as well as find inspiration for Scandinavian travel, the Scandinavia Show will also offer great cultural experiences such as a fashion show arranged by the London boutique “Wild Swans”, which sells top Scandinavian clothes designs, music performances by The Copenhagen Jazz Festival, a kids’ show, Scandinavian children’s movies and much, much more. And the mission of the Scandinavia Show is clear. Mads E. Petersen, the Creative ­Director at Scan Magazine, says: ­“Exhibitors showcase and sell the great Scandinavian design classics as well as the new and hot designs, and visitors will be able to taste everything from Swedish knäckebröd (flat bread) to Danish hotdogs. The show will truly be a fantastic opportunity for both an English and Scandinavian audience to experience the best of brand Scandinavia as well as give ­ex­hibitors great media exposure.”

For further information about the show and to buy tickets visit: www.scandinaviashow.co.uk

To exhibit, contact Thomas Winther at thomas@scanmagazine.co.uk
or call +44 (0)20 79 936 313