Scan Magazine

By Barbara Chandler

Sofie Theresa Lysgaard, self-confessed “trendsetter and globetrotter”, is a girl with a mission at only 26. “I just want to get Danish fashion out there,” she says, “and to make sure that no-one can miss it ever again.”

Fashion? Denmark? Really? Yes, really. And people like me, and possibly you, who thought that fashion and Denmark was a contradiction in terms are possibly not very fashionable themselves. Because Sofie and her international team have assembled an elite corps of exclusive Danish fashion brands, and put them onto a sexy new website, which went live in March. It operates within Scandinavia of course, but is also bringing Danish fashion to the UK and beyond.

Selling on line are exclusive and unique clothing, jewellery and accessories. Sofie believes everyone is an individual who wants to stand out from the crowd, “so our site lets you put together a style which is well and truly your very own.” Brands featured include Bllack Noir, Rikkemai, Noir, Hanne Bloch and Day Birger et Mikkelsen. There is also exquisite jewellery from Marlene Juhl Jørgensen.

“As you can see, we are only selling the very best,” says Sofie. This ebullient young woman is based in Herning in Denmark, where she lives with her partner Daniel, a professional ice-hockey player who is on the national team. They are expecting their first child in August: “we can’t wait to meet the little miracle.” Previously Sofie spent four years in international shipping, and lived variously in France, Singapore, the Netherlands, and Sweden. But there was no single internet site that let her keep up with Danish fashion, and its contemporary brands. “The world needed a one-stop shop for Danish fashion and that’s why I’ve started Danish Bazar only for the hottest and most original brands. Every single item is very special, and some are very hard to come by anywhere else.”

Danish Bazar:  +4551152062; www.danishbazar.com